ยฉ 2024 Katrin "Platti" Lorenz
You don't think much about what the rules are and you have a deep trust in yourself and your intuition.๐ And that's exactly how you approach your communication outside. You don't think much about strategies and you're not the type to look for step-by-step instructions. ๐ You'd much rather let the new opportunities come to you and let them find you. ๐โจ
At the same time, you know that it is 100%๐ฏ your responsibility who and what you attract into your life. You also attach great importance to the fact that the people you target with your offers and content have discovered this personal responsibility for themselves ๐ช and "choose" you because it is exactly the right time for them. ๐
Buddha (Record of Ragnarok)
Thor (by Marvel)
Precisely because of your attitude that you need neither strategy nor plans, it can happen that you sometimes get stuck and that your communication, despite intuition and impulses, does not lead to the desired result. ๐งถ
The reason is: your intuition is only as good as what you have learned so far ANDโผ๏ธ successfully implemented. This digital communication archetype in particular is prone to "spiritual bypassing" and the attitude "I only do what gives me pleasure". ๐ฆ๐โ๏ธ
This is basically a wonderful approach to building a business, simply because you stay with yourself. ๐ค However, this often has the disadvantage that you tend to overlook your next level and turn down opportunities to master this growth because they seem unpleasant to you at first or even second glance. ๐ However, this impression is very often only caused by your habits and the fact that you have not yet taken this next step in your development. ๐
All in all, if you want to develop further, reach more people and stay true to yourself at the same time, then take the next step and make this level your normal, regardless of whether you're creating content, going live or developing a digital product. Go for it and let yourself be guided on this journey by what you don't know yet and what still wants to come to you. ๐ค ๐ช๐ฉ๏ธโจ
Take 30 minutes and think about which 3 actions can really help you in your digital communication. It is fine if these measures seem very simple (perhaps too simple) at first glance ๐๐.
However, that's a good thing. ๐๐ Implement one of these actions during the next 24 hours - and observe how your feelings and thoughts behave and change with this one small to-do. ๐ซ Yes, it might happen that it doesn't feel "right", but there could be various reasons for this that you don't even know yet. Just because what you're doing here is new ground and you don't have any references in your experience. ๐ง
With this in mind, welcome to your growing zone. ๐ฑโจ
First of all: I love that you've read this far. ๐ฅ๐ชโจ
But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. ๐ดโโ ๏ธ๐ฎ๐
Well, let me put it this way. You're already in the game. ๐๐
Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. ๐ฏ๐คทโโ๏ธ
That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". ๐๐)
The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.
And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. ๐บ๐
However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".๐). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. ๐ฎ๐
With this in mind: Enjoy your ride on the dark side of digital communication! ๐๐ณ๐